APPLE I watch
Our most personal device yet
Our goal has always been to make powerful technology more accessible. More relevant. And ultimately more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
An experience built from the wrist up.
Every aspect of Apple Watch is designed for precisely when you use it and where you wear it — on your wrist. Each interaction is quick and light. Right from the watch face, the Glances feature gives you real-time views of the information you check most often, like the weather, stock quotes, upcoming calendar events, and more. Apple Watch notifications take on a whole new feel because they discreetly come right to your wrist. And they’re designed to let you address or dismiss them just as subtly.
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to keep unfailingly accurate time,
and Apple Watch is no exception. It uses multiple technologies in conjunction with your iPhone
to keep time within 50 milliseconds of the definitive global time standard. And it can automatically
adjust to the local time when you travel. Apple Watch also presents time in a more meaningful,
and Apple Watch is no exception. It uses multiple technologies in conjunction with your iPhone
to keep time within 50 milliseconds of the definitive global time standard. And it can automatically
adjust to the local time when you travel. Apple Watch also presents time in a more meaningful,
personal context by sending you notifications and alerts relevant to your life and schedule.
A more immediate, intimate way to connect.
Apple Watch is right there on your wrist, so it makes all the ways you’re used to communicating more
convenient. And because it touches your skin, we were able to add a physical dimension to alerts and
notifications — you’ll feel a gentle tap when you receive an incoming message. Apple Watch also
allows you to connect with your favorite people in some new, spontaneous ways not possible with any
other device.
convenient. And because it touches your skin, we were able to add a physical dimension to alerts and
notifications — you’ll feel a gentle tap when you receive an incoming message. Apple Watch also
allows you to connect with your favorite people in some new, spontaneous ways not possible with any
other device.
An intelligent health and fitness companion.
Apple Watch gives you a more complete picture of your all-day physical activity because it measures
more than just the quantity of your movement, such as the number of steps you take. It measures the
quality and frequency as well. The three rings of the Activity app show your progress at a glance and
provide the motivation you need to sit less, move more, and get some exercise. There’s also a separate
Workout app for dedicated cardio sessions. Over time, Apple Watch can use what it learns about the
way you move to suggest personalized daily fitness goals and encourage you to achieve them.
more than just the quantity of your movement, such as the number of steps you take. It measures the
quality and frequency as well. The three rings of the Activity app show your progress at a glance and
provide the motivation you need to sit less, move more, and get some exercise. There’s also a separate
Workout app for dedicated cardio sessions. Over time, Apple Watch can use what it learns about the
way you move to suggest personalized daily fitness goals and encourage you to achieve them.
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